It has been a great year for SnapChat. The success of this new-fangled mobile chatting app has made the social network giant to put an eye on its features. Yes, we are talking about Facebook, the undisputed leader in the social networking genre. Can we conclude and find the ultimate winner that is good for branding and socializing online? Let is check what SnapChat and Facebook has to offer to claim the title as a "winner". Round 1: Audience We may not have the exact statistics with us to make a comparison about the audience for both platforms but we can certainly say that Facebook is the winner in this round with 1.65 billion monthly active users, worldwide. No other social networking platform has emerged to compete and beat this figure yet. SnapChat has only a viewership or audience around 100 million daily users. So, the winner of the first round is Facebook. Round 2: Youth Appeal SnapChat got admired for its imposing appeal to the younger users, starting
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